Beauty By Earth has done it again!

Hello, calling all beautiful people – oh look, there you are with your glowing skin! Have you been using Beauty By Earth’s new Youth Restoration Bakuchiol line? If you have then you’re a genius, if you haven’t, great genetics, but why not? As with all Beauty By Earth formulations, each product in the line is packed with organic and non-gmo plant based ingredients. However, the Youth Restoration formulas stand out as they include the latest trending skincare ingredient: Bakuchiol. Hailed as a retinol alternative that offers similar benefits, without the nasty purge or photosensitivity, this line stands as an incredible dupe for those who may have struggled with retinol in the past.

Now what is this powerful alternative you may ask?

Bakuchiol, pronounced [buh-koo-chee-awl], is an extract derived from the Psoralea Corylifolia plant. Pure Bakuchiol (not that Babchi Seed Oil you may see elsewhere) is obtained from the Babchi seeds of the Psoralea Corylifolia plant, however through the use of monomolecular extraction (extracting only one molecule) a concentrate is created with over 99% pure Bakuchiol.

Commonly used in ayuvedic medicine, Bakuchiol is packed with powerful antioxidants and anti-aging properties that, similar to retinol, stimulates key anti-aging genes and aids in collagen production to also reduce photoaging. Due to its antifungal and antibacterial properties, it also soothes and can help treat certain skin conditions like dermatitis! This multi-purpose ingredient is paired with Niacinamide and Hyaluronic Acid to deliver maximum results as they work together to reduce hyperpigmentation and wrinkles.

All of this to say, Beauty By Earth’s new YouthRestoration line works overtime to give you gorgeous and glowing skin! Each product in the YouthRestoriation line is safe for all skin types and a little goes a long way, you only need about a pea size amount morning and night. I promise from the beauty gods themselves; you will see results. Now, I know we’ve all heard that from plenty other brands before, however, how many brands can you name right now that have a complete line of vegan, cruelty-free, and clean ingredient alternatives to retinol? It’s okay, I’ll wait for your answer… Thought so! So please do yourself a favor and run — don’t walk, to your laptop, phone, or tablet, to order and stock up on these gems! Shop Beauty By Earth’s collection by visiting their website;, downloading their app (and grab some freebies while you’re there) or visiting their Instagram @beautybyearth!

Happy shopping!

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