Slow fashion to the next level

America is slowing down! And by that I mean more and more brands are going the eco friendly way with their clothes and accessories.

By: Sonya Vajifdar

Not only are they manufacturing keeping the environment in mind but they are also going all out with innovative ways of making causes for the environment through their brands. I have listed a few brands, which have taken slow fashion to the next level.


I discovered truth alone clothing very recently but I have to say I now own one of the softest t-shirts in the world. In fact I was so pleased with the feel I went all over the house making my family feel the fabric as well! Based in the US, They specialize in Peruvian Fibers. Their particular forte over their long & valuable history has always been to lead fair, honest & respectable trade.  Their clothing is built to last, to reuse & style with lasting care. They partner with their consumer to educate and understand their needs as our priority and work to produce a focused collection and prevent over producing, Together they work to understand and lead sustainability initiatives in fashion. Truth Alone Clothing is clothing you can feel good about wearing. Their tees are simple with meaningful quotes and just so comforting when worn. Available on amazon as well as!

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337 BRAND is a sustainable leisurewear line made inspired by nature, comfort and kindness; the brand introduces effortless-style clothing with a hint of edge. Founded in New York City, a place where we are constantly influenced to create against the trend and stand for something beyond the moment, they design for the woman who is positive, humble, unafraid and cares about people and the planet. It all started with the basics, plus an added sustainable flare using materials that are friendly to the environment. Giving the essentials an elevated and timeless look, they proudly support fashion’s Green Movement with each piece. There are no seasonal collections, just a line of 24/7 apparel with occasional new arrivals that stand the test of time. To further their eco-effort, we produce our goods locally in the City of Dreams and by doing so, they support American businesses.  At 337 BRAND, we make giving back a priority. Thanks to our friends at One Tree Planted, areas impacted by deforestation will receive donations to help plant trees. For every order, they donate one dollar and every dollar plants one tree.

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Behno bags are seriously stylish and it’s not a surprise they were listed number 5 in the worldwide green carpet challenge. Behno is NYC based but manufactures in various factories and is creating several causes in the way of health, garment worker mobility, family planning, women’s rights, worker satisfaction & benefits, and eco-consciousness. Behno designs each collection to promote slow-fashion where consumers buy what they love for the years to come. The label also creates curated capsule RTW collections upon request and on a project basis to promote artisan and ethical techniques. They are rising high and are sold in the top stores in the US! I have the classic mini crossbody in bone, lined with upcycled twill cotton. Their website is a must see at –

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RE/DONE is a movement – a movement to restore individuality to the luxury fashion space, a movement to keep heritage brands relevant, and a movement to create sustainable fashion. Vintage Levi’s denim carries, within its stitching, stories of years of wear – a history of a past life. Its travels have been recorded in the frayed pockets, the whiskered coloring, the torn knees, and the faded denim. These pre-loved jeans have circulated owners and changed hands over the past few decades, transforming them and giving them a life of their own. Like a fine wine, the Levi’s denim only gets better with age. They are proud to manufacture their jeans in Downtown Los Angeles using water conserving methods and no harsh chemicals. Quantities will always be limited since each pair is handpicked, hand cut, and distinctly one of a kind. Available at

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Reformation is a strong user of TENCEL™ is manufactured from Eucalyptus trees, which grow fast and thick on low-grade land. It takes just half an acre to grow enough trees for one ton of TENCEL™ fiber. Cotton needs at least five times as much land—plus, it must be good quality farmland. TENCEL™ production is done without the use of pesticides or insecticides.  While Eucalyptus trees don’t need irrigation, water is still used to process the pulp and turn it into TENCEL™ fiber. Lenzing estimates its water use at 155 gallons per pound of fiber, which is 80% less than cotton. TENCEL™ has a closed loop production process; meaning over 99% of the non-toxic solvent is recycled and pushed back into the system instead of being flushed out as wastewater. They buy vintage pieces from wholesalers across the US to repurpose into new pieces. This includes bulk vintage denim, cashmere and other materials that we refashion and include in our collections. They also source lots of one-of-a-kind stuff for our stores.

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Happy SLOW Shopping!

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Follow Sonya: @sonyavajifdar

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