Brings Responsible Consumerism To The Swimwear Market

Tide + Seek introduces its second season of sustainably crafted swimwear with a collection of one-pieces, bikini separates, leggings and matching hair accessories. Filled with youthful prints, athletic-inspired cuts, retro silhouettes and feminine detailing, each item in the 39-piece range is infused with recycled plastic waste. With prices ranging from £10 – £75, Tide + Seek’s vibrant collection is available to buy online via the website.

Blending a candy floss colour palette of pinks, blues and yellows, the new planet-friendly range features UPF 50+ sun protection and is 100% chlorine, saltwater and sunscreen resistant. Developed using Repreve fibre made from recycled plastic bottles, the beach-ready line is available in four playful designs – Jungle Disco, Saved By The Bell, Tropic Rave and Rosie Woods x Tide + Seek.


Fusing leopard-print with tiger stripes, Jungle Disco celebrates feline markings in a bold, beautiful and tropical way. Make a splash in the brand’s scoop neck one-piece or turn up the heat in one of the many mix and match bikini options. Bright and playful, in hues of bubble gum pink, turquoise, and sunshine yellow, Saved by the Bell is the summer go-to print. Designed for beach bums and poolside posers, this energetic design is available in high-waisted bikini bottoms, adjustable bralettes, triangle tops, cheeky coverage bottoms and many more. Taking creative direction from the sights and sounds of the rainforest, Tropic Rave is a colourful leaf-like print extenuated by an underlying darker tone. Popping up across bikinis, leggings, hair accessories and a one-piece, this distinctive style has been developed for the eco-aware.

Teaming up with London-based street artist Rosie Woods, Tide + Seek reveals its first product collaboration with a multicoloured abstract print combining pinks, purples, blues and yellows. Rosie Woods x Tide + Seek is an explosion of colour found across all products in the new collection.


Bringing responsible consumerism to the swimwear market, Tide + Seek’s new collection of sunsoaked one-pieces are designed to enhance and support the body shape. With each one-piece made from five plastic bottles, the pretty style has a low-cut back , thick elastic criss-cross straps with the option of either a classic or cheeky coverage style.

Bringing a sustainable alternative for the conscious shopper, the new bikini collection from Tide + Seek is mix and match heaven, with three styles of top and three styles of bottom carrying SS20 prints. Delivering cuts and shapes to flatter most body types, finding the perfect bikini combination is now easier than ever.

Beautifully-made with adjustable straps and rose gold coloured clasps for a customisable fit, Tide + Seek’s surfer-chic Bralette is inspired by endless days in the ocean. Designed to stay put thanks to the pretty spaghetti-strap back lattice and supportive cut, this sustainable style is back by popular demand and ticks ethical boxes.

Ethically manufactured

Tide + Seek’s Triangle Bikini Top features a plunging neckline and fixed band for added support. A covetable piece that can be paired with all three styles of bikini bottoms. Made for fashionistas with an active lifestyle, the functional Fitness Bikini Top is the most supportive and robust style in the collection. Wear it for surfing, sea swimming or beach volleyball, it’s the perfect companion for an action-packed summer.

Introducing the feminine 1940s-inspired High Waisted Bikini Bottom in four standout prints, Tide + Seek delivers a modern twist on the figure-flattering classic. Following the brand’s environmental focus, the range also includes Classic Cut Bikini Bottoms and Cheeky Coverage Bikini Bottoms.

Ever evolving, Tide + Seek reveals a new line of ultra-thin leggings. Soft, fast-drying and super stretchy, the high-rise designs come in three bold prints. Developed for standup paddleboarding, running and yoga, the collection allows for effortless and comfortable transition between environments. Sitting alongside the SS20 collection of swimwear is a range of handy hair accessories.

Ethically handmade in Bali

Tide + Seek collections reflect the travels of British designer, Samantha Thomas. With a nod to tropical fruits, wildlife, plants and heady beach scenes, the eco-conscious range is built for sun-seekers with an active lifestyle. Committed to producing premium products focused on style and practicality, Samantha’s creations help reduce the number of plastic bottles which would have otherwise ended up in landfills.

Tide + Seek offer international shipping options with all products delivered in bio-degradable and compostable bags.

For further information on the new 2021 collection please visit

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